When it comes to determining the color of your Brand, it may seem like a minor detail.
Just pick 1-2 of your favorite colors, add them to your logo and marketing materials, and you’re done, right?
The psychology of color is a powerful tool, and it should not be overlooked.
Your Color is Your Brand
Color creates a connection. Color enhances a feeling. Color inspires an emotion.
Don’t you want to be able to shape these responses when someone views your logo, interacts with your marketing materials and engages directly with your Brand?
If you answered yes (and I hope you did), make sure the colors you choose are directly aligned with you and your Brand’s personality and attributes.
This is exactly why big Brands have learned to use color to their advantage, and separate themselves from the competition. Think about it.
IBM = Blue = intelligence
Starbucks = Green = relaxation
Coke = Red = energy
McDonald’s = Yellow = happiness
Branding your business with color is smart marketing.
And in today’s highly visual and highly competitive market, big Brands are using every opportunity they can to persuade you into buying what they’re selling – including color.
So if the big Brands can use color to help promote their promise to potential customers, then we can take this same approach in promoting our Personal and Professional Brands.
And that’s exactly what I do during my Logo + Brand Identity development process.
After all, using color to enhance your Brand definitely looks like smart marketing to me.
Facts on Color
Did you know… according to a study by The Color Marketing Group…
- Color increases Brand recognition by up to 80%
- Color improves readership as much as 40%
- Color increases comprehension by 73%
- Color ads are read up to 42% more than similar ads in black & white
- Color can be up to 85% of the reason people decide to buy
Is Your Brand Color a Broken Promise?
Your Brand color controls how your business is perceived and it can also control how your customers and clients interact with your Brand.
After all, a strong Brand with the wrong colors is no longer a strong Brand – it’s a broken promise.
Is your Brand red? Your business must evoke energy and passion.
Is your Brand orange? Your business must evoke strength and creativity.
Is your Brand blue? Your business must evoke trust and confidence.
Define Your Brand Colors
Want to find out what colors best communicate your Brand attributes? Let’s take a look at what some of the various colors mean to many of us on an emotional level.
Blue = intelligence, wisdom, integrity, truth, loyalty, peace, authority, trust, reliability, confidence
Green = growth, nature, rebirth, optimism, spring, relaxation, fertility, youth, luck, healing, environment
Yellow = energy, sunshine, warmth, joy, happiness, caution, warning, vision, intellect, creativity, light
Orange = unique, creativity, energy, determination, encouragement, potency, success, force, competition, vitality, productivity, strength
Red = power, attention, love, potency, energy, desire, action, passion, determination, courage
Purple = royalty, ambition, wealth, competition, mystery, spirituality, mysticism, magician, inspiration, luxury, dignity, wisdom, imagination
Pink = feminine, romantic, compassionate, hopeful, warmth, tenderness, kindness, nurturing, intuitive, insightful, loving, understanding, giving, receiving, innocence
White = safety, purity, peace, calm, clean, innocence, virgin, new, healing, perfection, virtue, beginning
Black = strength, power, authority, elegance, sexy, fear, mystery, secrecy, formal, luxury
Brown = solid, grounded, earthy, orderly, plain, un-luxurious
Gray = quiet, reserved, conservative, neutral, impartial, balance, compromise, control, sophistication, neutrality, uncommitted
What Color is Your Brand?
Give it some thought.
What does your Brand stand for?
What is the desired perception you want people to have, experience and feel when they interact with your Brand?
What are the personal attributes you want your Brand to be known for?
Once you’re able to articulate these things, then you’re ready to answer the big color question.
So tell me… What Color is Your Brand?
Let me know in the comments below.