Experience

In my 19+ years of advertising, marketing, and branding experience, I’ve seen a lot of changes.

Gone are the days where you place print ads in magazines and newspapers and “hope” your target audience sees that ad and picks up the phone to contact you.

Today, businesses and brands are experiencing a digital transformation like we’ve never seen before.

The marketing landscape has drastically changed as well.

Just look at all the various social + digital marketing tools and platforms, as well as the marketing funnel on this page. It’s a lot to take in and understand!

As marketers, must now embrace these digital tools and platforms as we “nurture” relationships with our customers throughout their buyer’s journey, and digital marketing allows us to do exactly that.

With almost 4.66 billion active internet users in the world (roughly 59% of the global population!), having a digital presence today is critical to getting your brand noticed in a crowded marketplace. 

If your business is neglecting to leverage digital marketing in your overall marketing strategy, maybe it’s time to make it a priority. After all, this is your opportunity to make a BIG impact in the world.

I believe today’s digital tools and platforms allow great businesses and brands to truly shine – so let’s get to work!