The very foundation of Personal Branding is about being authentic and memorable.
Be yourself, be real, and be seen.
Sounds easy enough, right?
For some, they think Personal Branding is about creating an artificial image of something bigger and better than their true selves – perhaps even a perfect version of themselves – and this isn’t possible.
It’s not authentic and it will create a false sense of you and your Brand.
Take a look at this article on the Harvard Business Review entitled “Be Authentic, Be Memorable” and you can read what Shelly Lazarus, former CEO of Ogilvy & Mather, thinks about Personal Branding.
Shelly is very adamant about being authentic, true to yourself (and others) and being comfortable in your own skin, both personally and professionally. Trying to be something or someone you’re not is physically and mentally exhausting. It’s not worth it.
She states, “When you’re leading people towards something important, losing your authentic voice is the last thing you want to do.”
So express your point of view, and be yourself when doing it.
Speak your mind, and make it genuine.
Say what you mean, and mean what you say.
People will always respect you for being authentic, and you’ll also be memorable in their eyes – which can go a long way for you and your Personal Brand.