Hi, I’m Jeff.

I’m a Personal Branding Coach & Strategist living in beautiful San Diego, California.

I’m here because I’m passionate about helping female entrepreneurs overcome the fear and overwhelm of marketing and branding their business on the web.

Working for yourself can be one of the most rewarding experiences in the world.

The freedom, the passion, the love and the personal relationships can be so rewarding. Not to mention you have an opportunity to make a real impact on someone else’s life, and that’s a very powerful feeling.

On the flip side however, working for yourself can be one of the scariest and most frustrating experiences as well – especially if you’re spending time working on non-income producing tasks and activities that keep you from making real money and paying the bills, right?

Seeking to find balance in our lives can quickly be pushed aside when we work for ourselves, and that spells trouble for everyone involved.

I know what it’s like to feel lost in a sea of confusion.

Being an Entrepreneur takes courage, drive and extreme motivation. Trust me, I know.

You’re constantly struggling with self-doubt, battling technical hurdles, fighting procrastination and trying to manage the massive overwhelm associated with marketing and branding your business – and that’s just on a good day!

All this “stuff” is incredibly frustrating, and it can many times be too much for one person to handle on their own.

Besides, you have more important things to focus on, like serving your clients, and making a bigger impact in your business and in your life.

That’s why I’m here to help you create a business that’s aligned with your passion, teach you how to move forward in your marketing and branding, and show you how to grow your business (and increase your happiness!) faster than you ever thought possible.

Sounds good, right?

It wasn’t long ago that I was feeling stuck, trapped and just plain unhappy about my place in the world.

“Who am I? Why am I here? How do I make a difference?”

These are just a few of the questions many of us struggle with at some point in our lives – and I struggled with them too.

I struggled to find my purpose. I struggled to find my passion. And I struggled to create a life that really stood for something.

I had more questions than answers, and it was incredibly frustrating.

Then my life changed in November 2013 when I discovered a way to bring clarity to my world and create a life I loved.

What happened?

Well, in November of 2013, I hired a Life Coach.

Yes, a Life Coach.

I knew I needed help, and I knew I needed professional help to guide me through the process, step-by-step, and show me the way.

So, I asked for professional help, and I’m so very, very happy I did. I couldn’t have done it on my own.

It’s true, many people may feel embarrassed telling others they’re working with a Life Coach, but not me. I was inspired by it, and I told anyone and everyone that would listen. I was truly energized by it.

Hiring a Life Coach put me on the right path in my life, and I felt much more confident in the direction I was heading because I now had a path to get me there.

As part of my Life Coaching experience, I went through an intense 90-Day program which directly followed the book, “Now What? 90 Days to a New Life Direction.” to help me find my voice and discover my true calling.

Through the coaching, each day provided me a deeper understanding about myself and what I was able to offer the world. And each day I began to feel more focused and more driven to succeed.

It was an inspiring journey.

So what was my result after 90 days?

After the coaching program, I had created an entirely new and inspiring direction for my life.

I was able to clearly define my vision, purpose, values and passions (among many other things) and knowing these key elements put me on a direct path to instant happiness.

I learned that my personal values – Freedom, Adventure and Service – made up the very core of who I am, and I needed to stay on track and support those areas at all times in order to stay happy and fulfilled in my life.

I also learned that having a roadmap or “brand profile” provided me a clear understanding of what I was meant to do with my life, and how I was supposed to live it.

And that’s when I saw the light, and everything clicked for me.

The key elements I learned about myself during the 90-day program not only benefitted me on a personal level, but they benefited me on a professional level as well.

And as an Entrepreneur, my personal and professional brands were already blending together every day, so having a stronger Personal Brand would naturally overlap in helping me build a stronger Professional Brand too.

So by taking key elements I learned from my personal Life Coaching experience, and blending them with my professional background and experience, I could create a custom, step-by-step roadmap that others could use to pave their way to success and happiness as well.

My purpose and passions were aligned. My goals were defined. And I knew how I was unique and different.


I had discovered a custom approach to blending Personal and Professional Branding and I couldn’t wait to share it with others.

It hasn’t always been easy though. I’ve run into problems just like many other Entrepreneurs struggling to kick-start their business.

Developing your Branding from scratch, building a web site, finding new clients, and just plain marketing and promoting your business can be a full-time job – and many days, it IS a full-time job. Not to mention all these things can be incredibly time-consuming as well as incredibly overwhelming.

But, I knew I had a secret weapon.

Yes, a secret weapon that would help crush that overwhelm for me, and for others as well.

What’s my secret weapon?

I’ve spent the last 15 years of my life in corporate advertising & marketing.

That’s right, my professional background is my secret weapon.

As an Advertising Executive managing hotel, spa, restaurant and even healthcare brands, I’ve seen first-hand exactly how effective Branding a business can be.

I understand how Branding creates a connection.

I understand how Branding defines an emotion.

I understand how Branding inspires action.

And yes, I understand how Branding can make a positive impact on your bottom line – and that’s great for you and your business.

Plain and simple, Branding works.

I’ve seen it work first-hand, and I can make it work for you and your business too.

Building an authentic Personal Brand is very similar to building a successful Corporate Brand.

Personal Branding begins from the inside – the authentic you – and then extends outward to who you are and how you choose to share your value with the world.

It’s your core, and you take with you every day.

But Personal Branding is about so much more than self-promotion. It’s about self-awareness.

After all, you can’t build a successful Personal Brand without first understanding the most important element – YOU.

That’s why the step-by-step Personal Branding process I created begins with uncovering your personal core.

Together, we develop a “profile” of who you are and who you want to become, and then we build on that foundation to create a Personal Brand that can’t be ignored.

Now I’m inspired that I can help Entrepreneurs just like you take-away the massive overwhelm associated with marketing and branding your business.

As an entrepreneur, you’re creating a personal, service-based business, so your personal side is going to blend with your professional side, each and every day – so you need to make sure you have a clear understanding of who YOU are and how YOUR Personal Brand is unique and memorable before you start trying to help others.

And uncovering your Personal Brand isn’t always an easy task. Especially when you try to do it alone.

Remember, I asked for help in the past – and the results were life-changing for me.

And now I want to help you get the same life-changing results. So the first step is simple, you have to take action and ask for help.

Creating an authentic Personal Brand isn’t just about finding more clients, or growing your business – it’s about creating true pleasure and happiness in your life.

Isn’t that a refreshing idea?

Isn’t that something you’re ready to experience?

Then the time is now.

Take action, click below.

And let’s get started on your amazing future, today.